UX, or User Experience, is a cornerstone of any digital product, whether a website, mobile app, or software. Unlike UI or User Interface, UX goes beyond and implements functionality in its design.
Moreover, it helps your clients or customers better engage with your digital product and leave you satisfied. If you do it right, it can turn casual visitors into loyal users. Let’s expand on UX and how it differs from its UI counterpart.
What Is Ux, And How Does It Differ From UI?
In everyday websites and apps, UI plays the role of good design, which is only nice to look at. On the other hand, UX delivers a “More to do” feeling, adding a nice layer of functionality.
Are you still a bit confused? Then, let’s look at the “bottle” analogy. UI design is about visual appeal and less about functionality. In comparison, UX focuses on functions and experience, whether it’s easily opened or used.
What UX’s Goals Beyond Design
Though UX and UI might seem similar, UX can be simplified around four key factors or goals: Accessibility, usability, utility, and delight. These four can come together and deliver a better user experience.
How Accessible Is Your Website?
Accessibility ensures that your digital products can be easily picked up and used efficiently. It’s about adding features that help reduce loading time and allow for quick navigation of the site or app so that anyone can use it and leave satisfied.
Is Your Website Usable?
Keep it simple and engaging by reducing friction and offering easy-to-navigate options. When visitors come to your digital platform looking for something, they should be able to do so easily.
Does It Provide Utility?
It means ensuring that users find what they are looking for and that your website does what they want it to do. You can do this by understanding your website’s primary use and designing features that meet those needs.
Is It Delightful To Use?
Add a little joy by creating experiences that evoke positive emotions and build loyalty by surprising and exceeding user expectations.
Steps For Implementing The Best UX Design Experience
Designing the best UX experience revolves around creating a satisfying user experience. It implements a sequence of stages, all working together to improve the time spent on your website or app and ensure it exceeds your users’ expectations.
Research For Data
It is the first step in determining what your customers and visitors seek. You gather insight through interviews, statistics, and surveys to understand their preferences and expectations better. Furthermore, it helps you identify challenges you must overcome to deliver a complete experience. You can also reference your competitors’ sites and improve yourself.
Data Analysis
Once you have gathered the necessary information and knowledge, you analyze it to see what sticks. This data can show you likable patterns and insights that can guide your design.
- User personas help us represent key user types.
- Journey mapping shows us the user experience step by step, highlighting where things go right or wrong.
- User goals help us focus on features that make the biggest impact.
UX Design
At the end of the day, UX is the design and layout of your website or app. Designs don’t just have to be aesthetically pleasing; they can also be functional and align with your goals. You can start by setting an outline and building an interactive prototype. This shows you how a visitor will use your website. Finally, we add visual elements like branding, typography, and colors to make the design look and feel just right.
Prototype Testing
Once the design is ready, you can introduce the prototype to the users for testing. This can show you how it will work in the field and help you spot and fix any issues. Moreover, feedback can refine the design.
Final Improvements
Once all is set and done, the UX design team can keep on improving upon existing design and user experience. You will be left with a digital product that meets your customer’s expectations.
Friendly And Inviting UX And UI Design With Web Design Marvel
Creative and stunning web design can offer several benefits to your business and brand. So take the best first step with our services at Web Design Marvel. We offer excellent UX and UI website design services, ensuring your website looks and feels great. Our design and development crew will ensure your website has all the necessary features and add-ons.
We will handle all the user research and analysis to create the best design for your brand and business. Our visual design and prototyping are tested thoroughly, alongside creative UI and UX development and integration, ensuring complete optimization. Get started by visiting Web Design Marvel and contacting us today!
